JETOUR’s Eight-Year Journey: Anchored in “Travel+”, Driving Global
CHINA — ( ARAB NEWSWIRE ) — Over the past eight years, the global auto industry has undergone major change. Some brands hesitated between ICE and new energy, as of missing their key turning points. Others went all-in on electrification, spreading bets across many segments. However, JETOUR chose a different path. By staying committed to its "Travel+" strategy, JETOUR has multiplied energy pathways, enriched its product lineup, and built a global presence—shaping an unique brand with dual roles as a vehicle manufacturer and a travel lifestyle service provider. Sticking to "Travel+" Strategy to Meet the Mass Market Starting off with the"Travel+", to break away from the conventional SUV market was JETOUR's long-term strategy. This approach allows the brand to stand out in a crowded segment while addressing real travel needs both in China and overseas. Since embarking on its global journey in 2019, JETOUR has expanded its presenc...